Susan is a marketing & eco-lifestyle expert, and co-founder of Farmacy, a lifestyle agency providing socially and environmentally conscious companies with expertise in green marketing, sustainable branding, social media, public relations and strategic partnerships.
Combining her environmental science background and high-profile marketing career, Susan co-founded Farmacy Agency in 2010 to help socially responsible companies communicate their unique brand message. Her areas of expertise include sustainability, health & wellness, alternative fuel vehicles, entertainment and cause-related. Susan is also a contributor to Inhabitat.com/LA, and the Food Editor for HealthyBitchDaily.com, a popular online blog based on the New York Times bestseller, Skinny Bitch.
Before founding Farmacy, Susan worked for the Los Angeles-based Western Interiors and Design magazine as Director of Strategic Alliances. She developed marketing partnerships to increase the magazine’s visibility, and produced a successful design and home show that featured a “green home.”
Prior to her move to the West Coast, Susan spent more that a decade at Time Inc. in New York City. A two-time winner of Time Inc.’s “President’s Award,” she worked for Time Inc.’s Corporate Marketing Group, and renowned publications such as LIFE, Time International and PEOPLE. As PEOPLE magazine’s Director of Entertainment Marketing, Susan created innovative marketing programs for a wide range of advertisers, as well as managed the magazine’s high-profile cause-marketing endeavors.
Susan earned an Environmental Studies degree from Franklin & Marshall College before green was the new black, and then studied Geology at Colorado School of Mines. She also completed the Health Educator Program at the National Institute of Whole Health.
Susan is an active member of the Santa Monica Chamber of Commerce where she sits on the Environmental Affairs, Sustainable Quality Awards and Hospitality Committees. She recently received a 2011 Chairman’s Award in recognition of her efforts in promoting business in Santa Monica.